Blog Marketing Tips – Using Multimedia to Engage Your Readers and Drive More Traffic |

For those of us that run our online business through our blogs, we’re constantly looking for ways to make our blog more interesting. Yes, you’ve got to write well and get your readers actively engaged in what you’re writing, but there’s a lot more to do at this point than just write a good blog post.You want your readers to be more engaged, so it’s your job to do something that many people just have big problem with doing. You’ve got to entertain your readers! Give them something to look at and, often times more importantly, hear on your blog. Some people would much rather listen to or even watch your blog posts!Now, I know that you may be feeling a little uncomfortable at this point, because you’re probably thinking to yourself, “This probably means that I’m going to have to make a video or record some audio!”And you’re right!There really is nothing more powerful than having a video on your website, especially one that features you. This gives your readers a chance to really “see” you, probably for the first time. It creates a “human” connection with your blog visitors that words on a computer screen simply can’t reproduce.Creating a video requires a little time and some investment of cash, but it really is much easier now than ever before. Most modern digital video cameras record directly in a format that can be uploaded to YouTube or other video sharing sites. Go out an buy a camera (and your digital camera may have a video feature already!), set up a tripod and record yourself! You can talk about whatever you were going to say in your blog post, just tell it to the camera.Talk to your readers like you would an old friend. Let your natural self shine through the video. You’ll be pleased with the results you see.And, if you just can’t seem to get over your fear of getting in front of a camera, then record an audio message. You can get a decent quality microphone for your computer and use any number of pieces of software to record an audio message. Then, just upload it to your blog for a multimedia experience for your readers.And don’t think you have to have a well-produced, super professional audio or video recording. Your readers already want to hear what you have to say, just say it to them using a different medium. Provide great content and you can worry about high production values later.And you’ll have a blast doing it! Getting more creative with your blogging is the first step to growing your readership. When your visitors see the type of content you can produce, in many different formats, they’ll start spreading the work for you about your blog to their online friends. Soon, you’ll have a flood of traffic that you won’t be able to stop!